California Privacy Policy

Effective Date: 05/01/2026

Last Updated: 05/02/2026

This California Privacy Policy explains how AlturasCalifornia.com collects, uses, discloses, stores, and protects personal information from California residents and other users of this website.

This policy applies to AlturasCalifornia.com, including our local business directory, visitor guide, business listings, business owner accounts, event listings, reviews, advertisements, analytics, contact forms, subscription features, and related website services.

California privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, give California consumers certain rights over personal information. The California Attorney General explains that the CCPA gives consumers more control over personal information businesses collect, including rights to know, delete, correct, opt out of certain sale or sharing, and limit certain uses of sensitive personal information where applicable. [oai_citation:0‡California DOJ](https://oag.ca.gov/privacy/ccpa

1. Who We Are

AlturasCalifornia.com is an independent local directory and information website focused on Alturas, California, Modoc County, local businesses, travelers, events, community information, and local services.

Website: https://alturascalifornia.com

Contact Email: support@alturascalifornia.com

2. Scope of This Policy

This Privacy Policy applies when you:

• Visit AlturasCalifornia.com;
• Create an account;
• Submit or claim a business listing;
• Purchase or manage a paid business listing;
• Submit an event;
• Submit a review or rating;
• Upload photos, logos, or media;
• Submit an advertisement or special offer;
• Contact us through a form or email;
• Use our directory, search, dashboard, or analytics features.

3. Categories of Personal Information We Collect

We may collect the following categories of personal information:

A. Identifiers

• Name
• Email address
• Phone number
• Business name
• Business address
• Account username
• IP address or hashed IP address
• Stripe customer ID or subscription ID

B. Customer Records Information

• Business contact information
• Billing-related records
• Subscription status
• Account records
• Support messages
• Business claim information

C. Commercial Information

• Paid listing plan selected
• Subscription status
• Payment status
• Invoice or billing status
• Advertising placement information
• Business listing activity

D. Internet or Other Electronic Network Activity

• Pages viewed
• Business profile views
• Phone clicks
• Website clicks
• Map clicks
• Social link clicks
• Ad impressions
• Ad clicks
• Event views
• Search activity on the website
• Browser type
• Device type
• Referring website
• Date and time of activity

E. Geolocation Information

We may collect general location information inferred from IP address or business address information submitted by users. We do not intentionally collect precise GPS location unless a feature specifically requests it and you allow it.

F. Audio, Electronic, Visual, or Similar Information

• Business logos
• Business photos
• Event images
• Uploaded media

G. Professional or Business Information

• Business ownership or claim information
• Business role or contact role
• Business category
• Business services
• Business descriptions

H. Inferences

We may create basic inferences from website activity, such as which categories, listings, events, or ads are most viewed or clicked.

I. Sensitive Personal Information

We do not intentionally collect sensitive personal information unless you voluntarily submit it. Please do not submit sensitive personal information through business descriptions, reviews, contact forms, event pages, or other public fields.

4. Sources of Personal Information

We may collect personal information from:

• You directly;
• Business owners or representatives;
• Publicly available business information;
• Website forms;
• Account dashboards;
• Uploaded media;
• Stripe and payment-related services;
• Website analytics and server logs;
• Public event, business, or local information sources where appropriate.

5. How We Use Personal Information

We may use personal information to:

• Operate and maintain the website;
• Create and manage accounts;
• Review, approve, publish, edit, or remove business listings;
• Process business claims;
• Display business listings and contact information;
• Provide paid listing features;
• Process subscriptions through Stripe;
• Display events, ads, reviews, offers, and local content;
• Track views, clicks, impressions, and other analytics;
• Provide business owner dashboards;
• Moderate reviews, ratings, events, ads, and submitted content;
• Respond to messages and support requests;
• Send account, billing, security, and administrative communications;
• Improve search, layout, performance, and website features;
• Prevent spam, fraud, abuse, and unauthorized access;
• Comply with legal obligations;
• Enforce our Terms of Service.

6. Publicly Displayed Information

Some information submitted to the website is intended to be public.

Public business listings may display business name, phone number, category, logo, photos, description, website link, social media links, address, map link, hours, reviews, ratings, offers, events, and advertisements depending on the listing type.

Free listings are limited and may display only business name, phone number, and category.

Basic and Premium listings may display additional business information, reviews, ratings, media, and promotional content.

Do not submit information that you do not want publicly displayed.

7. Payment Processing Through Stripe

Paid subscriptions are processed by Stripe. We do not directly store full credit card numbers on our servers.

Stripe may process payment method details, billing information, invoices, subscription records, fraud prevention data, and transaction information according to Stripe’s own privacy and security practices. Stripe provides payment infrastructure for online payments, subscriptions, and billing. [Citation:1‡California DOJ](https://oag.ca.gov/privacy/ccpa)

We may store limited Stripe-related records, such as Stripe customer ID, subscription ID, plan type, subscription status, payment status, and invoice status, so we can activate, downgrade, cancel, or manage paid listing features.

8. Cookies and Similar Technologies

We may use cookies, session cookies, local storage, server logs, and similar technologies to:

• Keep users logged in;
• Remember website preferences;
• Improve website performance;
• Track analytics;
• Support business dashboards;
• Prevent spam and abuse;
• Secure the website.

You may control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

9. Analytics and Business Dashboards

We may collect analytics data such as profile views, phone clicks, website clicks, map clicks, social clicks, ad impressions, ad clicks, event views, search activity, device type, browser type, and referral information.

Business owners may receive analytics related to their own listing, events, offers, or ads.

Analytics are used to operate, improve, measure, and report website performance. We do not allow business owners to use analytics to identify, contact, harass, or track individual visitors.

10. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Website visitors: Public business listings, events, reviews, ratings, offers, and ads may be displayed publicly.
• Service providers: Hosting, email, security, analytics, payment, maintenance, and support providers may process information for us.
• Stripe: Payment and billing information may be processed by Stripe for subscriptions, invoices, payment methods, billing portal access, and payment security.
• Business owners: Listing analytics, reviews, claim information, and business dashboard data may be shown to the related business account.
• Legal or safety recipients: We may disclose information if required by law, legal process, government request, fraud prevention, security protection, or to protect rights and safety.
• Business transfer parties: Information may be transferred if the website, assets, or business operations are sold, merged, reorganized, or transferred.

11. Sale or Sharing of Personal Information

We do not sell personal information in the traditional sense of exchanging it for money.

California law may define “sale” or “sharing” more broadly than common usage. Some advertising, analytics, or tracking activities may be considered a “sale” or “sharing” under California law if they involve cross-context behavioral advertising or certain third-party data uses.

At this time, AlturasCalifornia.com does not intend to sell personal information or share personal information for cross-context behavioral advertising. If this changes, we will update this policy and provide required opt-out methods.

12. Do Not Sell or Share My Personal Information

If we engage in activities that qualify as selling or sharing personal information under California law, California residents may have the right to opt out.

You may submit an opt-out request by contacting us at:

Email: support@alturascalifornia.com

If required, we will also provide a clear “Do Not Sell or Share My Personal Information” link on the website.

13. Sensitive Personal Information

We do not use sensitive personal information to infer characteristics about users.

If we ever collect sensitive personal information in a way covered by California privacy law, California residents may have the right to limit certain uses and disclosures of sensitive personal information.

14. California Privacy Rights

Depending on whether California privacy laws apply to our business at a given time, California residents may have the following rights:

• Right to Know: Request categories and specific pieces of personal information collected.
• Right to Access: Request access to personal information we maintain.
• Right to Delete: Request deletion of personal information, subject to legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out: Opt out of sale or sharing of personal information, where applicable.
• Right to Limit: Limit certain uses and disclosures of sensitive personal information, where applicable.
• Right to Non-Discrimination: Not be discriminated against for exercising California privacy rights.

The California Privacy Protection Agency states that California consumers have rights under the CCPA and provides public information about how those rights may be exercised. [Citation:2‡California Privacy Protection Agency](https://cppa.ca.gov/faq.html)

15. How to Submit a California Privacy Request

California residents may submit privacy requests by contacting us at:

Email:support@alturascalifornia.com

Please include:

• Your name;
• Your email address;
• The type of request you are making;
• Enough information for us to verify and respond to your request.

We may need to verify your identity before processing certain requests. If you submit a request through an authorized agent, we may request proof that the agent is authorized to act on your behalf.

16. Verification of Requests

To protect privacy and security, we may verify requests by matching information you provide with information we already maintain. We may request additional information if needed to confirm your identity or authority.

We will use verification information only for the purpose of verifying and responding to your request.

17. Response Timing

We will respond to California privacy requests within the time required by applicable law. If we need more time, we may notify you as permitted by law.

18. Authorized Agents

California residents may be able to use an authorized agent to submit certain privacy requests. We may require written authorization, proof of identity, or other information allowed by law before processing the request.

19. Non-Discrimination

We will not discriminate against you for exercising privacy rights. This means we will not deny services, charge different prices, provide a different level of service, or retaliate because you exercised rights provided by applicable California privacy law.

20. Notice of Financial Incentives

We may offer paid listing plans, promotional features, discounts, advertisements, or other business tools. These are not intended as financial incentives for the sale or sharing of personal information.

If we offer a program that qualifies as a financial incentive under California privacy law, we will provide the required notice and obtain any required consent.

21. Data Retention

We keep personal information for as long as reasonably necessary to operate the website, provide services, maintain records, comply with legal obligations, resolve disputes, enforce agreements, prevent abuse, and support legitimate business purposes.

Examples:

• Account records may be kept while the account is active and for a reasonable period afterward.
• Business listings may remain public until removed, downgraded, rejected, or deleted.
• Billing records may be kept for tax, accounting, dispute, and subscription management purposes.
• Analytics records may be kept to provide reporting and improve website performance.
• Reviews and event submissions may be kept for moderation, public display, dispute handling, and historical records.

22. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, server, database, payment system, or internet transmission can be guaranteed to be completely secure.

You are responsible for keeping your account login information confidential.

23. Children’s Privacy

This website is not intended for children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information through the website, contact us so we can review and remove it where appropriate.

24. Third-Party Links

The website may link to third-party websites, including business websites, booking platforms, maps, social media pages, ticketing platforms, Stripe, and other services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

25. Email Communications

We may send emails related to account activity, listing status, claim requests, billing, subscriptions, reviews, events, ads, support, security, or website updates.

We may also send promotional or informational emails where allowed. You may unsubscribe from marketing emails when an unsubscribe option is provided. Account, billing, legal, and security emails may still be sent when necessary.

26. Search Engines and AI Systems

Public pages, business listings, events, posts, reviews, offers, and advertisements may be indexed by search engines, displayed in search results, cached, archived, summarized by AI systems, or shared by third parties.

Do not submit public content that you do not want publicly available.

27. Do Not Track and Global Privacy Control

Some browsers offer “Do Not Track” signals. We may not respond to all Do Not Track signals.

If required by applicable California privacy law and technically feasible, we will honor legally recognized opt-out preference signals, including Global Privacy Control, for covered sale or sharing activities.

28. California Online Privacy Protection Act Notice

California’s online privacy rules generally require commercial websites that collect personal information from California residents to conspicuously post a privacy policy explaining what information is collected, how it may be shared, how users can review or request changes if a process exists, and the effective date of the policy. [Ctation:3‡consumercal.org](https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy-laws/)

This Privacy Policy is intended to provide clear notice about our online information practices and should be linked clearly from the website footer or other prominent location.

29. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

Your continued use of the website after an updated Privacy Policy is posted means you acknowledge the updated policy.

30. Contact Us

If you have questions about this Privacy Policy or want to submit a California privacy request, contact us at:

Email: support@alturascalifornia.com

Website: https://alturascalifornia.com